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My Advice to New Hires

Advice

As leaders, we are usually involved in the on-boarding process of new hires or at the very least we know people who have recently started a new position. As part of the on-boarding program at CREW, I spend time with every new person we hire when they first arrive.

Trade-Offs are Absolutely Necessary for Success

Trade-offs

I never enjoyed this lesson in life but it’s true. And many people and most businesses I work with don’t enjoy it either because it forces a trade-off between what we want and what’s best.

Three Questions to Ask Your Customers

3 Questions

One of the core values that make up our agency name at CREW is “Relationships”. If you’re a business-to-business organization or service company, relationships are especially paramount to your success. I would argue they’re almost more important than the quality of the service. A strong relationship will overlook wrongs,

Contentment is Strategic; Not Lazy

Contentment

Today’s business culture views contentment as a form of laziness or complacency rather than what it is…a deliberate set of decisions for the health and sustainability of an enterprise.

“Good to Go” Tips for Brand Communication

CREW Marketing

It hurts my perfectionist nature to say this but communication is changing and in today’s market good enough is now good to go. This is not an excuse to do bad work in the name of efficiency but rather coming to terms with the new behaviours of consumers.

Show & Tell

Show & Tell

Leveraging Your Success to Generate Leads From my perspective, if you are in a business-to-business industry, the best method for generating leads is to leverage your successes. The most common tactic used to do this is the almighty case study. Even though most people know this they still don’t build

Every Marketer Needs Sales Experience

Blog-sales-marketing

Back in 2003 I was sitting in the HR office at Frito Lay listening to the director unveil the amazing career path they had assembled for me; it was a path that included at least 3 years in a sales role—how dare they! “A marketer can never turn to

The Character Trait of Every Great Marketer

Blog-empathy

Over the past 15 years I’ve had the opportunity to work with some of the best marketers in the country—and if I haven’t worked with them, I’ve read about them or studied their work. I’m often asked by college instructors and new grads, “What makes a good marketer?” and