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The Character Trait of Every Great Marketer


Over the past 15 years I’ve had the opportunity to work with some of the best marketers in the country—and if I haven’t worked with them, I’ve read about them or studied their work. I’m often asked by college instructors and new grads, “What makes a good marketer?” and

A Crew Field Trip


Our clients really are number one here at CREW. The more we know about them, the better we can help them realize their company’s full marketing potential. It’s more than just meetings and conference calls though. For us, it’s equally as important that we make time to see both

Making Powerful Recommendations

Making Powerful Recommendations

One of the most important situations we prepare for here at CREW is presenting powerful recommendations. It’s an essential development step for anyone in marketing but frankly it’s also valuable for those in a leadership position as well.

The Name Game


Do you know Lady Gaga’s real name? It’s Stefani Germanotta. In 2011 did you take notice when Terasen Gas became FortisBC Energy? Probably. People, and companies, change their names all the time; they do it for a lot of different reasons, and for those looking to maximize results sometimes

Ravi Bathe on Farmers as Entrepreneurs


Ravi Bathe doesn’t fit the stereotype of farmers. He has a business degree, spends more time in his mobile office or attending industry events than doing manual labour and makes a fashion statement with his shoes.

Pete Schouten: Confessions of a Serial Entrepreneur


Pete Schouten was entrepreneurially hardwired from an early age. He shares what he’s learned in the course of launching his many business ventures such as Hardbite and Fraser Valley Biogas.