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Full-service digital and offset printing one-stop shop for everything from business cards and brochures to banners and billboards. Operating out of two locations in Abbotsford, BC and Saskatoon, SK.
As a result of the recent downturn in the commercial print industry (-5% annual decline), Globe Printers was losing market share and having to cutback staff. In addition, they lacked a cohesive marketing strategy and an appealing, consistent brand identity necessary to overcome industry and economic realities needed to successfully sustain revenue.
→ We created a fresh new brand that was epitomized by the tagline Results Made Easy, marking a significant paradigm shift for the company. Globe transitioned from a print shop to being a leader in the print industry, offering expertise and products that help their clients generate business results.
→ Developed and launched a comprehensive marketing plan that included a variety of media focused on creating awareness for Globe’s new brand and product offering. Advertising and promotional activities included web, bus bench ads, Globe Idea Book Vol. 1, calendars and sports facility advertising.
20%sales increase since launch in September 2010
90new clients gained
95%increase in web traffic & increased time on site
→ November 2011 busiest month since the 2007 downturn