Relevention Marketing

Business Need

Bill Vanderkooi, president of Nutriva Group, came to Relevention to create, launch and manage a new brand of functional foods that would expand throughout North America.

Logo Design

Strategy

Launch the Vitala brand as a “premium transitional milk” to upper class moms in the lower mainland who are willing to invest in health products for the well-being of their children’s development.

Package Design

Results

  • Distribution is up to 125 stores in BC with rising monthly sales including Save-On Foods, Whole Foods, Choices Markets, Capers, Thrifty Foods, Quality Foods and many more.
  • Growing online list of Vitala fans and consumers
  • Numerous features including the Vancouver Sun, Global TV, Mom blogs, and publications
Coupons
Website

“Relevention was instrumental in helping establish the direction and brand for Vitala from day one. They provided complete solutions and handled all the details. Leading our marketing activities and ensuring all tasks stay on track has been precisely what we’ve needed."

- Bill Vanderkooi, President, Nutriva Group
Magazine Insert